Strauss Coffee is one of the top ten coffee companies in the world.
Its core sourcing, R&D and marketing capabilities support highly successful local brands.

Doncafe-Local brand

Since 1994 Doncafé has been driven by one simple ideal – producing high-quality R&G coffee for the mass market.

Doncafé combines the highest quality coffee beans with innovative technologies. Thanks to the Aroma Expert System that protects the freshly ground smell in the bag, every cup is a perfect coffee experience!

The inviting aroma of freshly ground coffee, the authentic Doncafé cup shape and our passionate red packaging have become the “good morning“ icon in our market.

Doncafé is the leading local coffee brand on the HoReCa market, with products available in beans, capsules, and cialdes for consumption at work, at home, in cafes, hotels and restaurants.

Who we are

Strauss Coffee is a pure play coffee company, among the top 10 coffee companies in the world

Strauss Coffee operates in 10 different countries around the world, has over 16 brands and over 6,000 employees. We are part of Strauss Group, which was founded in Israel as a small dairy in the late 1930’s by Richard and Hilda Strauss and today is a major player in the global food and beverage market. Although Strauss Group is now a publicly traded company, it is still a family-run business, with Ms. Ofra Strauss as Chairperson of the Board. Like all the business units within the Group, Strauss Coffee benefits greatly from her decades of experience, including in the coffee industry.

What we do

We offer innovative products, concepts and Coffee experiences that are closely tailored to our consumers’ needs, lifestyle and tastes.

Our experts continuously craft new and flavourful coffee cups,  carefully optimizing the roasting and development process to deliver an ever growing range of references: From aromatic blends to sharp single origins, all our coffees aim at the best quality and come from the best coffee beans. Combining the in-depth knowledge of our local teams with our global consumer knowledge and sourcing expertise, we build strong local brands that hold leading positions in their markets at all price points.

Our core sourcing, R&D and marketing capabilities are key success factors to best manage acquisitions and develop partnerships that help us build even stronger brands in markets around the world. We drive growth and profitability through technology-driven innovation, respect of the consumer and enhanced efficiency.

Where we are

Throughout, Israel, CIS (a federation of former Soviet Union countries), Eastern Europe and Brazil* we sell our broad range of coffee products through retail, online ecommerce and Away from Home (AFH) channels.

Our best-in-class operations network is managed from our headquarters in Amsterdam, The Netherlands. Our research and development, what we call our Coffee & Technology Centre, is based near Tel Aviv, Israel. Our centre for green coffee procurement is in Zug, Switzerland.

Strauss Group is a multi-category food & beverage concern with a strong home base in Israel and active in more than 23 countries around the world. Strauss Group has partnered with some of the world’s leading brand players such as PepsiCo, Danone and Haier, and employs 14,000 people (including partnerships).